![]() You own an iPhone! With its ability to listen to playlists, access social networks, and other socialization apps and features that are readily available, even the good camera in the iPhone makes it a tempting purchase. After all, you don’t just own a smartphone. Students at any level, in fact, are iPhone target demographics because the use of an Apple product is a bit of a status symbol. ![]() The real question is this: who does Apple target as their primary customer for the iPhone?Ĭollege students are one of the primary target demographics for Apple as they typically have more disposable income and a need for the technology. With larger screens and more intuitive features, when combined with the iOS 8, it is expected to be the fastest, most user friendly phone that this popular brand has created. With nearly 10 million iPhone 6 and 6+ models sold in the first week of their release, Apple is expecting good things with the latest generation of their phone.
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